Email is still one of the most reliable channels for reaching customers, but only if your messages are relevant and actually land in the inbox. The Odoo 19 Email Marketing app lets you build campaigns with a drag and drop editor, target lists or any Odoo records, and measure results without leaving your ERP.
The most asked questions about Odoo 19 Email Marketing
- Mailing lists versus filters: you can send to mailing lists or directly to contacts, leads or other records filtered by any field in Odoo.
- Email builder: the drag and drop editor offers ready-made blocks and themes that adapt to mobile screens.
- A/B testing: Odoo can send versions to a sample of recipients and then send the winning version to the rest based on opens, clicks or replies.
- Unsubscribe and blacklist: recipients can unsubscribe from lists, and blacklisted addresses are excluded automatically from future mailings.
- Statistics: each mailing shows deliveries, opens, clicks, replies and bounces, and links are tracked so you can see what people clicked.
Practical setup tips
- Send from an address on your own domain and make sure the domain's email authentication records are correctly configured.
- Clean imported contact lists before the first send; a high bounce rate damages your sender reputation quickly.
- Use the test send feature to check the email on desktop and phone before scheduling.
- Enable mailing campaigns in the settings if you want to group mailings and track them with UTM data.
Good campaigns combine clean data, a sound technical setup and relevant content. 1CBMS can help you configure Odoo 19 Email Marketing, set up your sending domain correctly and train your marketing team.