Odoo’s marketing apps use the same customer data as CRM and Sales, so every campaign is measured in leads, orders and revenue, not only in clicks.
The marketing suite
- Email Marketing and SMS Marketing with templates, mailing lists and A/B testing.
- Marketing Automation to build multi-step customer journeys triggered by behaviour.
- Social Marketing, Events and Surveys to engage your community and capture feedback.
Measuring results
Link each campaign to UTM sources and track it all the way to paid invoices. 1CBMS sets up the marketing stack and the reporting that shows which channels really bring profit.